BBNaija Season 11 returns with record ₦160m Grand Prize

By Abimbola Aderinola

Africa’s biggest reality television show, Big Brother Naija, returns for its highly anticipated Season 11 on Sunday, 26 July 2026 on DStv and GOtv.

The launch show will air from 7pm on Africa Magic Showcase and Africa Magic Family channels with the 24-hour show on DStv channel 198 and GOtv channel 49. BBNaija fans can also watch the show live via DStv and GOtv Stream.

This season’s winner will walk away with a record ₦160 million grand prize, which includes a cash sum of ₦100 million and a brand-new SUV. The prize is the highest in the show’s history, raising the stakes for what is expected to be another landmark season.

Speaking on the new season, Atinuke Babatunde, Executive Head, Content and Channels, West Africa, MultiChoice, said: “Big Brother Naija has consistently redefined entertainment in Africa by bringing together authentic storytelling, compelling personalities and moments that resonate with millions of viewers. Season 11 builds on that legacy with even bigger stakes, fresh twists and an exciting mix of housemates that will keep audiences engaged from premiere night through to the finale”.

The new season also ushers in an exciting lineup of brand partners, with betPawa, the home of Africa’s biggest winners, joining the Big Brother Naija family as the Headline Sponsor.

Commenting on the partnership, Borah Omary Ndanyungu, Head of Local Marketing & CSR, betPawa, said: “At betPawa, we believe in creating unforgettable experiences that bring people together through the things they are passionate about. Big Brother Naija is one of Africa’s most celebrated entertainment properties, and we are proud to come on board as Headline Sponsor for Season 11. We look forward to rewarding fans, deepening engagement…