Toke Makinwa Beauty and Flutterwave Announce Winners of the ₦1 Million Glow Up Grant

After receiving over 200 applications from entrepreneurs across Nigeria, Toke Makinwa Beauty, in partnership with Flutterwave, has announced the winners of the inaugural Glow Up Grant, a ₦1,000,000 initiative created to support small businesses while encouraging digital payment adoption.

The Glow Up Grant was launched following the success of the Glow Up by Toke Makinwa Beauty campaign, with proceeds from Glow by TM sales dedicated to funding Nigerian entrepreneurs. More than just a grant, the initiative was designed to demonstrate how beauty, business, and technology can come together to create meaningful economic impact.

To qualify, applicants were required to own a Nigeria-based business, maintain an active online presence, and have a functional Flutterwave account with either a payment link, online store, or payment integration. This requirement reflected one of the campaign’s key objectives: helping more small businesses embrace digital commerce while equipping them with the tools needed to receive seamless digital payments.

By encouraging entrepreneurs to onboard Flutterwave as part of the application process, the initiative introduced hundreds of business owners to digital payment solutions that will help them receive payments more efficiently, serve more customers, and position their businesses for long-term growth.

Applicants were also required to submit a one-minute video sharing their business story, the impact they are creating, and how the grant would accelerate their growth. The response exceeded expectations, with over 200 entries received from entrepreneurs across sectors including education, technology, manufacturing, fashion, beauty, food, and creative services.

Following a rigorous review process, applications were evaluated based on innovation, business viability,…