MTN Nigeria, Airtel Nigeria, and Globacom all introduced data calculators to help customers estimate how much data they need based on their internet habits, rather than buying bundles blindly. However, the models of their data calculators differ significantly in design, setup, and operational mode.
The introduction of data calculators follows complaints about data depletion. To provide clarity on how data usage really works, operators are using the platform to provide a clear view of data usage with respect to subscribers’ internet activity.
Besides their differences, all the mobile operators are aiming towards a common goal: Estimate a user’s monthly data consumption through their projected internet usage habits. The data calculator is designed so that users are asked about their common online activities such as social media, music and video streaming, gaming, video calls, and web browsing.
After this, the data calculators recommend the most appropriate data bundle based on the estimated usage by a subscriber. They also encourage subscribers to buy larger or more suitable plans instead of repeatedly exhausting small bundles.
While the platforms play the role of customer education and are indirectly revenue-oriented, they reduce confusion about data usage and increase the likelihood that subscribers purchase the needed data bundle.
The major differences we saw among data calculators
While the data calculators are channelled towards a unified ambition, the tool’s interface, methods and how each operator sought to achieve this differ.
MTN Nigeria: The most advanced of the data calculators
MTN Nigeria’s data calculator appears refined among the three operators, owing to its design and appealing style.
The platform estimates usage across numerous digital…
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Read Full Article by Joshua Fagbemi at technext24.com
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