OnePlus pulling out of US and Europe: What we know

OnePlus, the brand that built its name selling flagship-level phones at lower prices, is shutting down its operations in the US and Europe. Bloomberg reported on Wednesday that the shutdown could begin as early as this week, as part of a wider restructuring at parent company Oppo. A spokesperson representing Oppo and OnePlus declined to comment, and the companies had yet to publish an official statement at the time of writing.

Here is what the reports say and what it means for you if you own or plan to buy a OnePlus phone.

What the Bloomberg report says

Bloomberg reported, citing a person with knowledge of the matter who asked to remain anonymous, that OnePlus will begin ceasing operations in the US and Europe “as early as this week.” The report says the move is part of a larger restructuring at Oppo, the parent company formally known as Guangdong Oppo Mobile Telecommunications Corporation Ltd. Per the report:

• Realme, another Oppo mobile brand, will exit the China market as part of the same restructuring.
• OnePlus stays active in China for now, but the shutdown is planned to expand worldwide, including India, at some point in 2027.
• Oppo will focus its efforts on Central Europe going forward and will sell Realme devices in the Nordic region, where it has had more success.
• The reasons include financial challenges in Oppo’s phone business, geopolitical concerns around a Chinese brand selling phones in the US, and weak momentum in key markets. An Apple lawsuit over trade secrets also plays a part.

German outlet WinFuture was first to report the withdrawal on Monday, citing well-informed sources, saying closed-door press briefings had already taken place and that the announcement would be presented as a fundamental strategic change at Oppo rather than a shutdown. 9to5Google,…